- Google is set to launch Play Points, a global rewards Programme for users in India. Users will earn points when they purchase with Google Play, including in-app items, apps, games, and subscriptions.
- The reward program has four levels known as platinum, gold, silver, and bronze.
- The levels will provide members with perks and prizes.
- The levels and tiers are based on the number of points they have collected.
- The users can redeem the points awarded in the Play Store.
- Google has partnered with developers of popular apps and games across the world to help users to redeem their points on special in-app items.
- Google Play in partnership with more than 30 titles that include games from global studios like Miniclip, in India.
- It has also partnered with local studios like Gammation, Gameberry labs, Truecaller, etc.
- The Play Points by Google is available in 28 countries and Google claims that more than 100 million people find value in the program.
- Google Play Points will also provide local developers a new avenue to build a local and global user base.
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Economics
