Noise appoints Virat Kohli as new brand ambassador

• Indian tech brand “Noise” has appointed Virat Kohli as its new brand ambassador for its smartwatches. 

• The new partnership will bring together the two domains together which is said to exemplify the brand.

•  The partnership will further help in deepening consumer trust and allegiance, claims the company. 

• Noise and Virat Kohli- both are leaders in the smart connected lifestyle industry and the cricket world respectively. 

• Moreover, as the brand ambassador has always felt pride in his fitness levels, Noise signed him because of Kohli’s era of super-athletes, which makes him an ideal fit for the brand.