- IDFC First Bank has introduced a sticker-based debit card, called FIRSTAP.
- The launch is in association with the National Payments Corporation of India (NPCI).
- The FIRSTAP is launched to facilitate transactions by simply tapping the sticker on a Near Field Communication (NFC) enabled point-of-sale terminal.
- The launch of sticker-based debit cards is in line with the bank’s customer-centric philosophy.
- The number of transactions being carried out via contactless cards is growing fast.
- As a customer-first bank, IDFC claims to be committed to using contactless technology for frictionless digital transactions.
- With stickers as the form factor in the wearable category, the debit card is convenient to carry around and enables fast check-out.
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Economics