Pepsi roped in Ranveer Singh as brand ambassador

• PepsiCo India has roped in actor Ranveer Singh to endorse its leading soft drink brand Pepsi. 

• Singh joins Pepsi’s growing league of celebrity endorsers. In 2019, the brand roped in actor Salman Khan.

•  In January, Pepsi had announced that it has roped in Kannada actor Yash as its brand ambassador.

•  A leading female actor could soon join the brand’s summer campaign that Pepsi is running under the “Rise up Baby” theme.

• Singh, whose brand rankings improved in 2021, had a brand value of $158.3 million according to a Duff & Phelps report.

•  Singh was the second-most valued brand in the rankings after cricketer Virat Kohli. Singh endorses 45 brands.