- The Board of Control for Cricket in India (BCCI) announced that Adidas will be the new kit sponsor of the Indian team.
- Adidas will replace Kewal Kiran Clothing Ltd, maker of Killer Jeans, which came in as interim sponsor after the then-sponsor Mobile Premier League Sports (MPL Sports) pulled out of the deal midway.
- Adidas is a German multinational corporation that designs and manufactures athletic shoes, apparel, and equipment.
- The company is headquartered in Herzogenaurach, Germany, and is the largest sportswear manufacturer in the world.
- Adidas has been involved in cricket for many years, and is the current kit sponsor for the England and Wales Cricket Board (ECB) and the Australian Cricketers’ Association (ACA).
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