- National Public Service Broadcasting Day is celebrated in India on November 12.
- This day highlights the importance of Indian public service broadcasting and particularly appreciates the services provided to the public by All India Radio (AIR) and Doordarshan.
- This day is observed annually in memory of Mahatma Gandhi's only visit to the Akashvani studio in Delhi in 1947.
Significance of November 12:
Importance of National Public Service Broadcasting Day:
- Information and Education: The primary objective of public service broadcasting is to provide social awareness, education, and information across various sectors, which is especially important in rural and remote areas.
- National Unity: Public service broadcasting serves as a crucial medium to connect the different regions, languages, and cultures of India.
- Cultural Heritage: Doordarshan and All India Radio promote India’s cultural heritage by broadcasting programs like classical music, folk art, and traditional practices.
- Social and Political Awareness: Through this medium, government policies, schemes, and programs are communicated to the public.
On November 12, 1959, Prime Minister Jawaharlal Nehru inaugurated National Public Service Broadcasting at the Delhi center of All India Radio. He described it as a powerful medium that would play an essential role in promoting national unity, cultural heritage, and the rights of the public.
This day is observed to recognize the positive impact of public service broadcasting on Indian society, especially at a time when the influence of digital media and private channels is increasing.
On National Public Service Broadcasting Day, various programs, workshops, and dedication ceremonies are organized to appreciate the positive contributions made by broadcasting in society.