- A comprehensive edition of the Saras Fair, organized by the Jammu and Kashmir Rural Livelihoods Mission (JKRLM), was held at the Kala Kendra in Jammu from January 31st to February 9th.
- This national-level event was organized as a ten-day fair, aiming to showcase rural creativity, culture, and entrepreneurship from across the country.
- The fair aimed to bring together rural women entrepreneurs from Jammu and Kashmir and other states on a common platform.
- The event sought to strengthen women's empowerment by enabling members of self-help groups to display and sell their products directly to consumers.
- Rural women were provided with an opportunity to connect with urban buyers, become familiar with modern branding practices, and understand consumer preferences.
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Miscellaneous
